A Comparative between Google Analytics and Baidu Tongji (百度统计)
Lucas Liang | July 15, 2011
Google Analytics and Baidu Tongji are 2 website traffic analysis services, designed for website administrators. From the functionality point of view, both Google Analytics and Baidu Tongji share the following characteristics: they are not only a counter of recording traffics and clicks, but more importantly, they provide a series of tools to help website administrators to track, measure and analyze the traffics and user behavior. They can tell the website administrator how visitors find his website, how they navigate on the website, and what they do on the website. With this information, the administrator can easily translate them into information valuable to the online marketing and the management, and can give them guidance on improving the website’s usability.
What’s better about Google Analytics than Baidu Tongji
- Google Analytics offers very powerful cross data analysis functions. Almost every dimension available can be used for cross data analysis upon another dimension. In Baidu Tongji, there are not a big number of comparable dimensions (only Localization and Source are present in most of the reports).
- Advanced segmentation functions are provided in Google Analytics, allowing the user to easily create detailed and customized segmentation of the data he wishes to see. This is extremely useful for website with multiple languages, or has specific visitor segmentations.
- Google Analytics offers many ways of creating a customized report, using nearly every dimension available in the system. The user can choose among dimensions such as Source, Localization, Ads Series, Medium, to create customized reports, only base on information that interests him the most.
- The localization defined by Google Analytics is much larger than Baidu Tongji. In Google Analytics, we have localization information for almost every country in the world, allowing user to segment by countries. But in Baidu Tongji, the localization has only China (can be detailed in provinces) and foreign areas. There is no segmenting to other countries.
- Deploying Google Analytics is more reliable. Lots of website building systems provide Google Analytics installation functionality. We can install Google Analytics to the whole website by only adding the account information to the system. Baidu Tongji provides an auto-installation service, but it changes every file on the website through FTP, which may cause stability problem for the website.
Compared with Google Analytics, in what Baidu Tongji excels?
- Created by Chinese, Baidu Tongji provides a very detailed segmentation on the Chinese localizations: you can choose to segment your visits by province, to analyze the visits coming from different regions within China.
- Baidu Tongji offers databases useful to Chinese website administrators, such as an IP base for Chinese cities, the statistics based on the most used browsers or ISPs in China.
- To support the complex and powerful analytics functionalities, Google Analytics has a longer time delay on the received data (we cannot see data within the past 1 or 2 hours). But Baidu Tongji provides data with a shorter time delay, allowing the user to monitor almost in real time events occurring on the website.
Baidu Tongji offers micro view of website visitors’ activities: for example, we can see the last 500 visit records of the latest visitors, or the detailed visit track of a certain user. Google Analytics tends to provide a macro view, without any information on the micro statistics.
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