How to make your B2C website stand out in China?
Florence SONG | August 3, 2010To make a good B2C website that can stand out in China, we must to pay attention to two aspects: one is to make sure that your website uses correctly the basic technique for the web marketing, another is to choose an efficient supportive website platform for your business.
Maintain and change Key words, matching your website’s content, on time.
We all know that the higher ranking your e-commerce platform will have from a search engine, the more visitors your e-commerce platform will have. But the traffic is not our ultimate goal, our ultimate goal is to convert prospect into customer. If your key words and website’s content present a large difference, the prospects will be disappointed. They will visit your website without consuming, but you will still pay for a useless promotion.
Choose a good eCommerce (e-commerce) platform
Nowadays, we can find many types of online service development for your eCommerce platform. However, not all the methods can solve your problem. To ensure that your online business does the best exhibition of your products, the Magento platform is one of the most professional and most efficient solutions. Many successful entrepreneurs begin to use Magento platform to develop their online business, because Magento really brings them the advantages which cannot be ignored.
You can check the advantages of Magento in our blog of July 15th, 2010:
http://blogen.bysoftchina.com/technologies/magento/web-application-development-magento-ecommerce/161
Edit simply your website’s content to make it understandable
We may encounter such a situation: we chose to go to the one website and decided to buy something, but due to the website’s content structure, it was difficult to find out the payment procedure, so we gave it up. This loss of conversion is really regrettable. Therefore, make your website be attractive and simple. This is one of the most common drawbacks of Chinese websites. So, if your website in China did this point well, it will be fresh air.
Update in time your website
The update process is required to increase the dynamic of your website. This work can not only allow your customers to see your latest news, but also give you more chance for your search engines ranking.
Do not display excessive information
Sometimes we see some online shopping platform displaying some very attractive advertising, especially about prices, such as “From 10 rmb”. Then, the customers come in and discover later that only a few products are at that price. So they leave without purchasing. In China, the consumers like to buy things in promotion; they may be attracted by your promotion slogan. So if you give them wrong information, it will require a duplication of efforts without any results.
Have a good knowledge about the different characteristics of search engines
In China, both foreign and local search engines are used, such as Google and Baidu. Google has never given you a good ranking even if you have paid for, so check with Baidu since it’s not the same situation. So you should know more about this domain to ensure that your web advertising is enough efficient.
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