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According to Analysys International Industrial Database Publishing “China online retail market trend forecast 2009-2012″ shows that China’s online retail market in the double promotion of the traditional economy turn to internet and economic crisis, market growth will be kept at a high level , Analysys International estimated that by 2012, online retail sales in China will reach 713 billion, according to China’s total retail sales of social consumer goods optimistic estimates, online retail market will account for the proportion of the overall market size will reach 3.5%.
The quick market growth can not be seperated from the mature industry chain: on the one hand, the Internet has gradually become the important consumption channel among the core consumers, more and more people has transferred to the online shopping instead of the off line shopping; on the other hand, more traditional production and distribution companies starting to focus on internet business channels and accelerate online channel layout and control; In addition, the appropriate storage, logistics, payment, marketing, service and other related sectors indicate the complementary development together with the online retail market.

online shopping forcast for the year 2012