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The Challenge

The Etam Group is a French clothing retailer company active in Europe and in China with a total yearly turnover of 1 134.5 million Euros in 2010. During the past few years, the business of Etam has greatly progressed in China. Counting more than 3000 points of sale solely in China, presenting 6 major brands and with a strong investment in the company’s image, Etam has become one of the most reckoned companies focusing in the popular, young and fashionable clothing and apparels in Chinese market. Etam has established its E-Commerce platform in 2006, and hopes to build today a new official website, hoping to enter into the new era in the Chinese E-Commerce market with a brand new look.

After several communications, Etam appoints BysoftChina to build this new E-Commerce platform. Read more »

The Challenge

The Sweet Life group is an innovative producer of high quality sweeteners, breath mints and semi-pharmaceutical products. They have sales offices in Switzerland, the Netherlands, Russia, Hong Kong, and China. Boasting a European standard manufacturing facility located in the heart of the Pearl River delta in China, Sweet Life combines the best of both worlds to produce a creative range of sugar-free and special nutritive products. Sweet Life entrusts BysoftChina to develop a new website to present their company image, products, events and etc.

The Solution

Tailor-made Design:

Our senior designer in BysoftChina has created a whole set of cool and fancy looking visual elements, toreflect the style and feelaccording to the customer’s requirement. A huge amount of images with vivid colors make sure that the customer’s brand image will be easier to be remembered and liked by most of the Chinese market.

Content Management System:

• The project was built on world famous Joomla! CMS platform to help Sweet Life to easily manage entire website contents from a single menu item to page content.
• BysoftChina provided an easy-to-use product management system along with the CMS for products manipulation.

Multilingual Website:

The website is available in both English and Simplified Chinese, to meet the needs to promote the product and brand image to both Chinese and foreign end clients. Sweet Life could even add more and more language versions autonomously in the Backend.

The Results

With this new website based on the Joomla! Content Management System, Sweet Life can now easily update information, create new product, events, news and articles any time he wishes, using the powerful Backend interface of the system autonomously. This significantly reduces the trouble and the cost of demanding a third party company to modify codes for the website, just to add a presentation of a new product.

According to Analysys International Industrial Database Publishing “China online retail market trend forecast 2009-2012″ shows that China’s online retail market in the double promotion of the traditional economy turn to internet and economic crisis, market growth will be kept at a high level , Analysys International estimated that by 2012, online retail sales in China will reach 713 billion, according to China’s total retail sales of social consumer goods optimistic estimates, online retail market will account for the proportion of the overall market size will reach 3.5%.
The quick market growth can not be seperated from the mature industry chain: on the one hand, the Internet has gradually become the important consumption channel among the core consumers, more and more people has transferred to the online shopping instead of the off line shopping; on the other hand, more traditional production and distribution companies starting to focus on internet business channels and accelerate online channel layout and control; In addition, the appropriate storage, logistics, payment, marketing, service and other related sectors indicate the complementary development together with the online retail market.

online shopping forcast for the year 2012

News from ShanghaiDaily said that SHANGHAI had topped the online shopping market in China in terms of purchases and sales turnover. The city’s residents spent 17.42 billion yuan (US$2.56 billion) online in the year ended May 1, accounting for 8.67 percent of the total online trade and ranked No. 1, according to the Taobao report. (Taobao isthe biggest online business platform in China.) Shanghai has 19.21 million permanent Read more »

Bysoft China has been interviewed about its experience on doing business in China. Florian Legendre, the OM of Bysoft China Guangzhou Headquarter had attend the interview.
Find more about our interview:
- in French:
http//www.marketing-chine.com/entreprises-etrangeres/interview-du-blog-ma-petite-entreprise-en-chine-par-bysoft-china

- in English:
http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http%3A%2F%2Fwww.marketing-chine.com%2Fentreprises-etrangeres%2Finterview-du-blog-ma-petite-entreprise-en-chine-par-bysoft-china&sl=fr&tl=en

- in Chinese:
http://translate.google.com/translate?hl=en&sl=fr&tl=zh-CN&u=http%3A%2F%2Fwww.marketing-chine.com%2Fentreprises-etrangeres%2Finterview-du-blog-ma-petite-entreprise-en-chine-par-bysoft-china

In 2003 online shopping market started to develop in China. The size of B2C and C2C shopping markets were over one billion RMB in 2003. During the initial period of market growth, compared with C2C, B2C transaction is free from credit and payment security, therefore, it is easy to be accepted by users. The turnover of B2C was larger than C2C in 2003 and 2004. When the third party payment platform emerged and credit evaluation system was established, more flexible and free shopping mode of C2C was accepted by more users. The market size of C2C increased rapidly then. By the end of 2006, the B2C and C2C market in China were 8.2 billion RMB and 23 billion RMB.(Source:iResearch)