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In the 21st century, Chinese economy is developing rapidly whereas e-commerce is growing quietly on the historical scale. Chinese e-commerce trading volume in 2009 amounted to 3.85 trillion RMB, while in 2010, is exceeded 4 trillion RMB.  (http://english.people.com.cn/90001/90778/90860/7260847.html )

At this stage, Chinese e-commerce is still at the initial stage and many aspects are still not perfect. Even many merchants are not still fully aware of the importance of e-commerce. The data provided by iResearch Consulting Group shows that from 2008 to 2010, the Chinese buyer’s market size of B2C e-commerce in annual 75% of the speed in growth. We can be sure that the next decade will be the decade of rapid development of e-commerce. We can foresee that, according to the following observations:

1. The traditional business model is restricted to an area, whereas e-commerce is not concerned by area restriction. As long as web can be found, the e-commerce is able to exist. As we know, the web is everywhere.

2. Ecommerce reduces the cost. Indeed, the transaction costs and intermediate links are reduced, therefore the transaction is possible between manufacturers and consumers Of course, this will greatly reduce the cost sales for the enterprises.

3. Less advertising costs. E-commerce advertising is carried on the web, from the multi-channel approach to the full range of coverage. Compared to traditional advertising, e-commerce requires less advertising costs.

4. Easy e-commerce. The future world is a network world. Merchants who want to have a foothold in this world can do it very simply, actually, they only need their own website. Then they can start a full range of marketing to promote their website and products.

In short, e-commerce has become a trend in contemporary business. The sooner you start e-commerce the more successful you will be.

In 2003 online shopping market started to develop in China. The size of B2C and C2C shopping markets were over one billion RMB in 2003. During the initial period of market growth, compared with C2C, B2C transaction is free from credit and payment security, therefore, it is easy to be accepted by users. The turnover of B2C was larger than C2C in 2003 and 2004. When the third party payment platform emerged and credit evaluation system was established, more flexible and free shopping mode of C2C was accepted by more users. The market size of C2C increased rapidly then. By the end of 2006, the B2C and C2C market in China were 8.2 billion RMB and 23 billion RMB.(Source:iResearch)