The most influential Chinese e-commerce websites
Bysoft | January 4, 2012China is the digital country in the world. China counted 420 million Net surfers at June 30, 2010, according to the China Internet Network Information Center (CNNIC), of which 73 million use Internet on their cell phone. With such a use of Internet, it is normal that the E-commerce retailers wish to be established on this market. So the question that everyone is asking himself: Which are at the present time the most influential E-commerce websites in China?
Here is a description of e-commerce sites, their functionality and their particularity.
Each of us probably knows the legendary e-commerce site www.alibaba.com .
Alibaba was founded as a platform in order to connect Chinese companies with foreign buyers, a single market B2B.
Subsequently, Alibaba has opened its market to B2C through www.taobao.com , created in 2003, Taobao means “find a treasure.”
Taobao Marketplace, originally called Taobao, is the largest online shopping platform in China with over 370 million registered users in 2010.
The particularity of this e-commerce site is the ability to buy all kinds of products at the lowest price. In order to generate more traffic and remain the leader, a new online platform has been created solely reserved for brands (P & G, L’Oreal, Uniqlo, Lenovo, Dell, Samsung and Adidas). This position, according to market growth, traffic generation is a must for Taobao for already more than 30,000 brands are represented. Let us not forget that with its 40 million of turnover, an introduction of TAOBAO on Stock Exchange is planned for this year.
The e-commerce site Dangdang was created by Peggy Yu and Li Guoqing in 1999. Cosmetic products, digital appliances, books, audio, and many clothing (adults and children) are the main products sold on this e-commerce platform.
There are more than 10 million new registered users per year on Dangdang, and its IPO in November 2010 was estimated at about $ 1 billion.
Its customers are spread among 50 countries and over 40% of Chinese people have ever bought a product on Dandang.
Dangdang direct competitors are Amazon, more commonly known www.joyo.com and www.360buy.com .
360buy is a B2C site, positioned in second place in this sector, has expanded its sales of electronic books by creating a new website specialized in selling luxury cosmetics, clothing, male / female as well as luxury leather goods .
Chinese consumers are increasingly attracted to luxury brands like Chanel, Hermes, and Miu Miu, which now offers 360Top site. It also has a monthly magazine online.
The Chinese are increasingly interested in the luxury market and are willing to buy brand products like Hermes, Chanel or Dior….
The reason for this new position is to compete directly with the giant Alibaba / Taobao. The monthly magazine which appears on the site 360Top already marks a major difference compared to TMall of Taobao. This kind of detail can retain the consumer directly. According to Liu Qiang-dong (CEO and founder of 360buy) platform 360buy exceed that of Alibaba in five years. Ambitious project for 360buy which just positioned itself in the luxury market. See you in five years to see the winner!
Joyo was acquired $ 74 million by Amazon in August 2004. In the beginning www.joyo.com was an information service and IT downloads.
Joyo was founded by Kingsoft in August 1998. Kingsoft has decided to make an online bookstore Joyo.com and stopped its download services.
On June 5, 2007, “joyo.com” was renamed “amazon.cn” and its Chinese name was changed from “卓越网” (Joyo Network) to ”卓越 亚马逊” (Joyo Amazon).
On October 27, 2011, the Chinese name Amazon in China was changed from 卓越 亚马逊 (Joyo Amazon) for 亚马逊 中国 (Amazon China).
Amazon has established seven logistics platforms in several Chinese cities including Beijing, Shanghai, Guangzhou and Suzhou and the eighth will be located in the eastern province of Jiangsu.
Amazon has brilliantly managed to establish itself in China. The strength of this e-commerce site in China is that it is specialized in the sale of books and makes it more credible and reassuring to the consumer. It is a mark of confidence and quality.
Key figures for 2011:
Market share of the B2C sector:
-TMall: 48.5%
- 360Buy: 18.1%
- Amazon: 2.4%
- Dangdang: 2.2%
Visit other e-commerce sites much less influential, but certainly interesting for their positioning:
www.easybuy.com.cn : Specializing in selling e-book and electronic products
www.enet.com.cn : Specializing in IT products
www.51buy.com : Specializing in the sale of products and electronics
www.letao.com : Specializing in the sale of sports shoes
www.mbaobao.com : leather goods, specializing in the sale of bags
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