The constraints of the Chinese Internet
Bysoft | February 7, 2012An essential element to consider when you begin to make a website for the Chinese is the design. Indeed, the design of Western sites do not correspond at all to the expectations of the Chinese web.
In order to sell in China, you will need a Chinese website. From the design to the uploading you have to use codes of Chinese websites.
“A very clean design with lots of beautiful images is prohibitive for a Chinese Internet,” said Aline Conus, E-Luxury Brands.
Here are some important points to observe:
- Flashy colors and lots of text
Yes the Chinese love anything that glitters and catches the eye! A tip bet on flashy colors like pink, orange or green!
A concrete example below:
- Pages must be very busy and do not forget the blinking elements!
As we can note on the site www.51jobs.com (job advertisements very used in China) it is extremely overloaded, which makes reading somewhat difficult.
- A very long landing page
On a Chinese website, as www.sina.com.cn, you will find complete information on the Home Page. It is very long and crowded. Just a Home page will be enough in this case?!
- A presence on social networks
The Chinese are becoming more adept to new technologies and not hesitate to buy their products on the Internet. The issue of a brand to be present on social networks is to increase significantly its reputation and visibility.
Cultural differences are always a problem to overcome when you want to create a website in China for the Chinese.
Internet use is booming in China. Brands must adapt to usage patterns of the Chinese web. The usability of a site must meet the expectations of users. It is therefore important for a brand wishes to settle virtually in China to realize its website in accordance with the design criteria previously explained.
Therefore meet these criteria and so you can satisfy the Chinese Internet users!
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