10 Ecommerce Ideas for Your Company
Florence SONG | May 4, 2010Study Your Competitors’ SEO
Study and learn why your direct competitors rank above you on search engines by looking at their source code. Using your browser’s ‘View Source’ function, determine what puts them on top for the specific keywords, then you can beat them at their own game on your website.
Focus on Your Key Message
Don’t use lengthy product descriptions in general lists of products, like categories or search results. Visitors will simply scan over long sections of text and can miss your value proposition. Better to focus on your key message for product lists.
Give Localized Delivery Information
Give customers localized information about delivery and shipping times for their particular location, which can be the deciding factor in making a sale. To make this process accurate, inventory levels should be updated in real-time, with localized delivery dates based on stock and incoming purchases.
Put Your Phone Number in the Title Tag
If you make sales by phone, include your phone number in the main title tag of your home page. This way, someone can call you without visiting your home page, because the phone number will also appear, in bold-face, in Google search results. Featuring your phone number prominently is also a signal of honesty and transparency.
Aim for Quality Backlinks
Getting many links to your site is key when it comes to ranking well in the search engines, but quality counts. Aim for backlinks from related sites, from pages that don’t have a lot of other links, and ask for anchor text that includes your keywords rather than just your company name.
Good, Better, Best
Consumers love to be told what to do. In a day when information overload is the norm, keeping things simple and direct is important. Telling a customer what is a good choice, a better choice, and finally the best choice, is a very good way to increase conversion rate and help your customers find what they want quickly.
Make Your Web Pages Load Faster
The faster your page loads the more Google and users likes your site. Take a look at implementing things like gzip compression, which can usually be done with a few lines of code. Suitable code can be easily found by a quick search on the Internet.
Warn Consumers of Scams
Search and monitor social media networks and other Web 2.0 platforms for new scams on a regular basis. If you find your company is being victimized by a scam, warn consumers through various mediums, including the company page on your social networks, your corporate website, and the official company fan site.
Have a Great Newsletter
Make your newsletters fun and/or insightful. The vast majority of newsletters in the world are boring and one-sided. Use your newsletter to show your customers what your company is doing to help them. Give them a reason to open it, read it, and look forward to it.
Make User Guide Available
Shoppers like to be able to view or print product user guide or manual, particularly when looking at consumer electronics products. User guide not only helps shoppers select the right product, but can also prevent returns. These documents are commonly available as PDF files included in the product content made available by your vendors via hosted content links.
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