Bysoft China's Blog > Your Resource To Keep Up With the Web!

Chances are if you’re reading this you’re either running a cost-per-click (CPC) advertising campaign or are considering it. So you probably know that CPC advertising involves selecting a set of keywords and writing an ad to appear when someone searches for that keyword in the major search engines. And you’re aware that CPC advertising requires you to set a cost that you are prepared to pay for a click. And you are probably familiar with the benefits of CPC advertising; namely, generating leads, driving sales, and creating brand awareness. Read more »

Study Your Competitors’ SEO

Study and learn why your direct competitors rank above you on search engines by looking at their source code. Using your browser’s ‘View Source’ function, determine what puts them on top for the specific keywords, then you can beat them at their own game on your website. Read more »

Just want to share some news from YahooPete with the U.S. Yahoo! Search Marketing advertisers.

Within several weeks, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as the relevance of your keywords (as measured by the quality of the ads associated with them), and the number of bidders and bid amounts in the particular keyword market.

In the current top ad placement formula, Google just consider your Quality Score and your actual CPC, which is determined in part by the bids of advertisers below you. Even if you have a high quality ad, if advertisers below you are not bidding very much, your actual CPC may not be high enough to qualify your ad to appear in the top position. Read more »