Bysoft China's Blog > Your Resource To Keep Up With the Web!

On mid-October 2011, the X.commerce Innovate Developer Conference was organized by the eBay Ltd. in the Moscone Center, San Francisco. This year’s conference is all about the launch of the new E-Commerce platform: X.commerce, which brings together a whole set of commerce products and technologies from eBay, PayPal and Magento. Read more »

The Challenge

The Etam Group is a French clothing retailer company active in Europe and in China with a total yearly turnover of 1 134.5 million Euros in 2010. During the past few years, the business of Etam has greatly progressed in China. Counting more than 3000 points of sale solely in China, presenting 6 major brands and with a strong investment in the company’s image, Etam has become one of the most reckoned companies focusing in the popular, young and fashionable clothing and apparels in Chinese market. Etam has established its E-Commerce platform in 2006, and hopes to build today a new official website, hoping to enter into the new era in the Chinese E-Commerce market with a brand new look.

After several communications, Etam appoints BysoftChina to build this new E-Commerce platform. Read more »

With Asia-Pacific emerging as a global growth driver, there is a stronger need to professionalise information technology (IT) infrastructure. eZ Systems is determined to fill this gap with what could be the next-generation content management platform in the region: the Enterprise edition , eZ Publish.

World leading in the publishing industry with its open, reliable and adaptable content platform, eZ Systems’ solution can extend to any industry. Its client roster includes The Wall Street Journal, Financial Times, Canal Plus Group, government space and defence agencies, and industry leaders in automotive, banking, telecommunications and fashion.

Build on the open source business model paradigm, the multichannel content management platform ez Publish has an installed base of 200,000 users spread across 160 countries. Highly scalable and easy to use, it is versatile to the highly evolving gadget marketplace. eZ Systems’ portal has a marketplace that allows clients to create new business opportunities with each other. These evoke eZ System’s cutting-edge stature with IT innovations that are one to two years ahead of the curve.

“Through the openness, we attract people to help us innovate, and this is with customers, business partners and the community,” says Gabriele Viebach, eZ Systems CEO.

Its newly launched Enterprise edition can transform websites into revenue-earning portals through affiliate marketing. With an analytics tool, it follows and extends its clients customise business processes on their websites.

“We are not just a publishing company but a business enabler to our customers,” Viebach says.

eZ Systems is looking to double its business in Asia-Pacific with BySoftChina, the mainland’s largest independent web solution architect. To scale up in Asia, eZ Systems will open an office in Singapore in September. It is keen on working with media agencies, enterprise system integrators, application service providers, telecommunication companies and hosting companies in the region. It will meet with these prospects at its London conference on June 16th and 17th.

BysoftChina is now Zend solution partner. It also means Bysoftchina’s PHP is better and better.
PHP is a widely-used programming language especially suited for web development in a LAMP environment (Linux, Apache, MySQL, PHP). Today, many famous world-class websites are built on a PHP and LAMP platform: Facebook, Kaixin Wang, Youtube, Tudou, Yahoo, Sohu, Wikipedia, etc.

Zend PHP is a professional company. Because of their authority in international technology, Zend founder of the company and his groups are the core of leadership in the PHP and open source groups. It also has played a powerful role in promoting the rapid development of PHP.

BysoftChina is proud to become the only Zend solution partner in China. This partnership recognized our expertise in the PHP field: half of Zend PHP certified engineer numbers in China is coming from BysoftChina. We strongly believe that PHP allows to build efficiently websites and web applications.

Currently, BysoftChina takes pride in announcing that its PHP talents dispatch service is available, and provides PHP certified engineers for onsite projects in Clients’ office premises. You could outsource the complete development of your product to BysoftChina. BysoftChina undertakes the entire gamut of responsibilities – product planning, execution, deployment and support.

Currently, Chinese Internet users are actively engaging in social media. YouTube, Facebook, and Twitter are blocked in China, but their Chinese equivalents are expanding. By some measures, usage of Chinese social media is some of the most intense in the world.

A Boston Consulting Group study found that Chinese Internet users are online for an average of 2.7 hours per day, considerably more than other developing countries and more on par with usage patterns in Japan and the United States. Numerous factors help drive Chinese, more than other populations, to engage in social media. These include rural-to-urban migration that has separated families, the loneliness of the one-child generation, and a distrust of information from government-controlled media.

Chinese netizens actively engage in discussions that could directly affect companies. A recent study by OgilvyOne in China found that 55 percent of China’s netizens had initiated or participated in online discussions about companies. Understanding social media is no longer a luxury for companies, operating in China—it is an imperative. Domestic social media platforms differ in various ways from Western platforms. Companies should learn how Chinese consumers use social media and take advantage of the platforms to conduct consumer research, launch products, manage public relations crises, and more.

What should companies do about social media in China?

At first, understand local netizens. Monitor the channels they’re using. What are their motivations for using social media? How to they interact with each other across these channels? What drives them to participate and spread messages and etc.? Based on these informations, we can start our social media marketing.

Secondly, be visible on the right channels. We cannot simply jump on the social media bandwagon. Which one is the best for us? Blog? Forum? Or Social networking? We must choose them based on ourselves. We must understand the netizens’ kinds and their interest in the channel. Then, we can broadcast our brand to them and also we will get their spread.

Thirdly, update the content timely. Support some useful and compelling contents to the netizens. And then, we can keep our current audiences and get more and more audiences.

Lastly, gain and maintain trust. Spread our contents to the people who need those messages. Try to add legitimate value to netizens’ online experiences. . Most importantly, don’t try to deceive netizens – it will only lead to backlash and reputational damage.
China’s social media landscape is constantly growing, innovating, evolving. Companies must study how to use it.

1. Baidu and Google are companies from different countries. Baidu is the largest search engine company in China while Google is an American company and is the largest search engine company in the world. Of course, the number of Google users is the highest in the world. But in China, the supremacy of Baidu is unshakable.

2. The different target audiences. Baidu’s main target audience is China, whereas Google’s target audience is the whole world. This is very obvious on Baidu advertising and Google Adwords. For Baidu advertising, we can choose the China provinces as the promotion area for every campaign, but we cannot choose any specific foreign country. But on Google Adwords, we can choose any countries as our promotion area. This well reflects that the focus of Baidu is Chinese market, while Google focuses on the entire world.

3. Language difference. Most of the information or content on Baidu is in Chinese. Google aims to provide service to the entire world and provides translation of its services into other languages for those who cannot read English.

4. Different advertising costs. Compared with Google’s keyword per click costs, Baidu’s one is lower. In the Baidu advertising dashboard, we can choose daily, weekly or monthly budget. But for Google, we just can choose daily budget.

5. Different extensional services. Baidu supports many extensional services for adapting to Chinese users’ habits, such as Baidu Baike, Baidu tieba, Baidu Zhidao and so on. All of these services are Baidu’s special products. Google’s extensional services usually work for the customers in the whole world, not only for Chinese people.

6. Different SEO. Google and Baidu SEO are very different for either keyword ranking algorithm, or website content or external links. Even if your Baidu SEO is pretty good, that does not mean that the Google SEO is also good.

To summarize, if the company’s target audience is Chinese people, Baidu is necessary; if the target audience is foreigners, Google is better. However for most of the companies in China, a mix of both is the best choice.

BysoftChina has just won the SME Excellency Award 2010 awarded each year by the French Chamber of Commerce and Industry.

This award is given to a French SME for its highly successful presence in China for many years. The selection of the winner is done according to various criteria such as: the market approach, business results and finally the prospects for growth.

It is for BysoftChina an important recognition of work achieved by its teams since the last five years as well in the approach of the Chinese market with a differentiated marketing positioning as the quality and expertise of the services provided.

BysoftChina is the only company in China certified with all leading Open Source Web technologies (Magento, eZ Publish, Drupal, PHP) and has the largest number of certified engineers on PHP technology, among its employees.

Our ambition for the next years is to offer our customers more comprehensive services around our four offers:

• The implementation of platform and e-commerce site
• The creation of inter/intra/extranet portal
• The technology consulting around the PHP technology
• The establishment of foreign brands and companies on the Chinese Web

BysoftChina has three offices (Shanghai, Guangzhou and Wuhan) and one hundred employees in all web business: Consulting, Web Design, Technology, and E-Marketing.

More and more Internet companies are emerging nowadays, it is essential for you to select a technically qualified company. The number of certified engineers becomes a significant figure for determining the company’s development strength.

Bysoft takes pride in announcing that more than 20 Zend PHP certified engineers, 4 eZ Publish certified engineers and a number of Flex, Zend Framework and My SQL certified engineers in our company. In October, we have 3 more certified colleagues:

JavaScript certification: Chris

Flex certification: Chad

Zend PHP certification: Eason

Bysoft makes itself stand out in the website construction market, because we rely on the professional services and excellent technical team. We thereafter introduce PHP talents dispatch services to our clients as our new practice.

Bysoft has been committed to providing our clients with better website construction service. If you have any suggestion, please contact us. We are honored to have your attention and help.

The tags in Magento  is basically a description of the keyword. They can be assigned to the product through the login customer. Tags help clients to organize and remember the products that they have viewed , provide fast navigation options in your shop and optimize search engine optimization process.

The front product page of each product has an ‘Add Your Tags’ button.

When customers enter a word and click Add Tags, the tag will be sent to the Pending Tags queue (if they have not logged in, they will first login or create an account before they can submit tag). If they add many words, each word will be used as a single tag into the queue. Unless the words are included in single quotation marks, in this case, they would be classified as a tag. If you prefer, you can enable customers to get new tags reminder through RSS.

To access the Pending Tags queue, browse Catalog> Tags> Pending Tags, you can click on Edit in the Action column to edit. Select Approved to remove the Tag in this list and displayed in the foreground. Select Not Approved to remove the Tag in this list and will not appear in the foreground. You can also edit the tag’s name. Click Save Tag to Save when you finish.

If you do not need to change the tag’s name, you can batch updates to the audit Tag in order to save time. In the Tag list, select the comments you want to update. In the top of the list, you can select all tags or select all visible tags (tags in current page list). Or you can simply select the check box for each Tag option. You can see the number of options above the list, and to keep it updated. When you choose all tags that you want to modify, you may select your preferred action in the Action drop-down menu.
• Delete – This will delete all the selected Tag.
• Change Status – Select this option, the Status drop-down menu will appear on the right and you can choose Approved, Pending, or Disable. Click the Submit button and the status will be updated.

In Pending Tags queue, you can view all the products lists that the tag was applied to them, find the tag in the list, and select View Products in the Action column. For each product, you can see the frequency of the tag that applies to the product. By clicking the product you will be redirected to the product background page of this product. In Pending Tags queue, you can also view the customer list of the tag that applied to the product to find your needed tag, and select View Customers of Action column. For each customer, you can see customers using this Tag’s Store View and the products, and product SKU. Click customers, and you will redirect yourself to the customer’s background account page.

Once the mark has been approved, it will be displayed in the foreground. When adding to a new product or other customers, it no longer needs to be reviewed. It will automatically appear in the foreground, above the Add Your Tags area, and show the number of times this tag is applied to the product in parentheses.

Click the tag, you will see all products with this tag. In addition, hot tags will appear in the site’s left column, which lists the most common tag cloud.

Although Approved and Disabled Tags are not showed in the Pending Tags queue, they can still be edited. Simply go to Catalog> Tags> All Tags, you can modify them as the same in Pending Tags queue.

From 100magento